While watching TV the other day I had a random thought. I’ve never seen a skincare commercial for men. I’ve seen them for after shave products, beard care, and body wash, but never skincare. Of course this thought followed yet another skincare commercial for women. I’ve seen so many my whole life it’s unbelievable. Are we not advertising skincare for men? There’s products out there specifically for them. It raised so many questions, so I decided to do some research.
I already knew there were skincare products out there specifically for men. Many, many different brands – Clinique For Men, Kiehl’s, and Every Man Jack to name a few. The first thing I wanted to know was what types of skincare products are out there for men. To my surprise many of the products were much like that products for women. Face washes, moisturizers, facial oils, face masks, and acne treatment. I’m sure there are more, but there were some of the most common ones to pop up repeatedly.
The next thing I wanted to know is, do men have different skin than women and how is it different. As it turns out, yes men have different skin than women and not just because they have facial hair. Men have a higher collagen density than women. Testosterone causes their skin to be about 25% thicker than females. Men lose 1% of their collagen after the age of 30 as their skin thins gradually with age while females skin remains consistent until the age of 50. Men also have a rougher skin texture than women. Mens skin is also more hydrated than women’s because they have a lower pH level due to more Lactic Acid in their sweat.
I also wanted to know, should men be using a face mask and why. The simple answer is yes and for many of the same reasons women should be using a face mask. Face masks can help prevent ingrown hair when used after shaving. They deep clean by removing excess oil, dirt, dead skin cells, and other impurities a face wash or cleanser may have missed. This will unclog pores caused by oily skin and prevent acne breakouts. This also helps other skincare products be more effective as they will absorb into the skin better. Face masks stimulate blood circulation helping smooth out fine lines and wrinkles.
The last thing I wanted to know was what skincare products are men actually using and do they view skincare as being feminine. Is that why mens skincare products aren’t more publicly advertised? I did a small poll of the men I know to see what they had to say. I asked what kind of skincare (face) products they use. 23% said they don’t use any soap or face wash. 54% said they use a regular bar soap or body wash to wash their face. Only 15% said they use and actual face wash to clean their face. Then i asked do you think skincare products are too feminine. 30% said they didn’t think skincare products were too feminine, while 15% said they thought they were too feminine. The last thing I asked was do you use, have you used, or would you use a face mask. 46% said they do use a face mask or have used one in the past.
These results were shocking to me. I can’t imagine what my skin would look like if I used no soap, bar soap, or body wash on my face. Although the differences in males and females skin may have something to do with that. I have acne prone skin and so does my husband. I want to teach both my kids good skincare habits, especially my son right now because he’s a teenager and puberty can be rough on skin. Hormone changes are causing facial hair to grow and acne breakouts. It’s hard to teach him that when skincare products are being primarily targeting women, but men need skincare too. My son does face masks with me from time to time. I’ve posted pictures to social media and a lot of people have been supportive, but there’s always a few that aren’t.
We need a change. We need to normalize skincare and skincare products for everyone. Good skincare practices and skincare in general are not gender specific and we need to stop making it that way. We need more advertising. We need more commercials and billboards. We need a better understanding that everyone has skin that should be cared for properly. We need to stop making all of our advertisements aimed at women and make skincare normal and routine for all. We need to do better. Stop making skincare gender specific because it’s not. It’s human specific.